Iryna Shevchenko is the founder and director of the Charitable organization “Nezabutni”, which helps people with dementia in Ukraine. Iryna has a background in marketing, having worked as head of the marketing department for Mattel brands in Ukraine for 8 years. For the last six years, however, she has worked in the field of charity. Iryna launched the first project against ageism in Ukraine and subsequently founded the Nezabutni Foundation (“nezabutni” meaning “unforgettable” in Ukrainian), which is the only active organization in Ukraine that specializes exclusively on the issues of dementia. When the war started, Iryna fled from Ukraine to Geneva together with her daughter and her parents and continues working from there.
